Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit
Original price was: $2,899.99.$2,198.00Current price is: $2,198.00.









Price: $2,899.99 - $2,198.00
(as of Nov 04, 2025 21:58:33 UTC – Details)
The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.
33MP full-frame Exmor R back-illuminated CMOS sensor
8x more powerful, next generation BIONZ XR image processing engine
Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
Beautiful color expression made simple with S-Cinetone color profile
Customers say
Customers find this camera to be a solid starter for general photography with crisp pictures and excellent video quality, particularly noting its stunning lowlight performance. The autofocus system is fast and accurate, and customers appreciate the menu system, with one noting its intuitive design. While the camera works wonderfully and offers extensive customization options, some customers report issues with functionality, including freezing problems. Battery life receives mixed reviews, though many say it meets expectations.
12 reviews for Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit
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Original price was: $2,899.99.$2,198.00Current price is: $2,198.00.
Eric –
Blown Away
This is my first professional camera I’ve purchased. I’ve used the canon 5d a lot 10 years ago so I didn’t have expectations. I am amazed about all the versatility and functionality it has. For me being new and a beginner the ease of use was surprisingly great. The quality of the camera is fantastic and doesn’t feel like a lot of plastic like some do it feels like you just spent almost 3k on it. Great value. Battery life seems to be as expected but like all situations needing more as spare for long shoots is expected. The quality of the images straight out of the box is immaculate. The only thing I don’t like is the crop for 60-120p and I debated over it for months since I like shooting in 60 to slow down to 30 compared to like the Nikon z and canon r that’s comparable to this one. But the full frame is new to me and is stunning.Definitely a camera you’ll never want to get rid of
Natalia –
Incredible camera for both photo and video!
The Sony A7 IV exceeded my expectations. The image quality is stunning, with sharp detail and beautiful color rendering. Autofocus is fast and accurate, even in low light. I love the improved grip and menu system compared to previous models. It’s a fantastic hybrid camera for professionals and serious enthusiasts. Totally worth the investment!
Chandu –
Exceptional Full-Frame Mirrorless Camera — Sony Alpha 7 IV Delivers Pro-Level Performance!
The Sony Alpha 7 IV is a powerhouse full-frame mirrorless camera that truly lives up to the hype. Whether you’re a professional photographer or an advanced enthusiast, this camera offers outstanding image quality, fast autofocus, and impressive video capabilities.The 33MP sensor delivers stunning detail and dynamic range, making portraits, landscapes, and low-light shots look incredible. The autofocus system is remarkably accurate and fast, with real-time Eye AF that locks on to subjects with ease, whether people or animals.Video creators will appreciate the camera’s 4K 60fps recording with 10-bit color depth, providing cinema-grade footage straight out of the camera. The in-body image stabilization is effective, making handheld shooting smooth and reliable.The ergonomics and build quality are excellent — comfortable grip, intuitive controls, and weather-sealed body suitable for tough conditions. The fully articulating touchscreen adds versatility for vlogging and creative angles.Battery life is solid for a mirrorless, and the dual card slots offer peace of mind for professional work. Overall, the Sony Alpha 7 IV is a top-tier camera that balances performance, innovation, and usability perfectly.Highly recommended for anyone serious about photography and videography!
Kindle Customer –
Great quality
Love it. My first “real” camera and it’s everything I could have hoped for. I was going to join the Canon family but Sony has so many more lens options with the off brands. I don’t use video much so can’t comment there but I spent a week with it recently in Yosemite and the images were amazing. Well worth the money.
Bobby Greenawalt –
The Perfect Hybrid Camera for Photo and Video Enthusiasts!
I recently upgraded to the Sony Alpha 7 IV with the 28-70mm zoom lens, and it has completely exceeded my expectations. This camera is an absolute powerhouse, perfectly blending stunning photo quality with exceptional video performance.The 33MP full-frame sensor delivers sharp, detailed, and vibrant images even in low-light situations. Colors are rich and accurate, and the dynamic range is phenomenal. The autofocus system is lightning-fast and incredibly accurate, especially with eye detection for both humans and animals. It’s made shooting portraits and action shots seamless.For video creators, the 4K 60p recording with 10-bit 4:2:2 color depth is a game-changer. The image stabilization ensures smooth, cinematic footage, even when handheld. The footage looks professional straight out of the camera, and the customization options allow you to tweak settings to suit any workflow.The camera feels robust and well-built without being too heavy. The grip is comfortable for extended shoots, and the articulating touchscreen makes composing shots at any angle effortless. The intuitive menu system is much improved and easy to navigate, even for someone transitioning from another brand.The included 28-70mm lens is a solid starter for general photography. While not the fastest lens out there, it’s versatile enough for landscapes, portraits, and everyday shots. I’d recommend pairing the A7 IV with a higher-end lens in the future to unleash the camera’s full potential.
Matt James –
Amazing Camera
After 15 years of shooting exclusively with Nikon DSLRs, I finally made the switch to mirrorless. It was a big change, but I haven’t looked back. Sony continues to lead the mirrorless market, consistently pushing innovation while Nikon and Canon have spent years trying to catch up.The Sony A7IV is a perfect example of that progress. The build quality is excellent, with a solid, professional feel in the hand. The controls are well thought out, and the layout is intuitive. Coming from Nikon, there was a bit of an adjustment period, but once I got comfortable, the system felt fast, efficient, and well-designed.One of the biggest standouts is the autofocus. Face and eye detection are incredibly accurate, even in tricky lighting. It locks on and stays locked, which has saved me from missing countless shots. The 33MP sensor delivers sharp, detailed images with plenty of resolution for cropping or heavy post-processing.Battery life has been much better than I expected for a mirrorless body. I regularly get over 2,000 shots on a single battery during multi-hour shoots. The dual card slots are another huge plus for professional work—no one should be shooting serious jobs with only one card slot. And with strong performance in both stills and video, this camera is a great option for hybrid shooters.If you’re thinking about moving from DSLR to mirrorless, or just upgrading your current gear, I highly recommend the A7IV. It’s a versatile, professional-grade camera that delivers consistently excellent results.
Caroline –
Love this camera!!
Great camera
Gaurav –
Great one
Val –
Once again Sony proves to be the true leader of the hybrid/mirrorless cameras evolution race! This camera is an affordable alternative to A7s3, which allows good quality photos with its 33MP sensor as well as equivalent to its elder brothers’ (A7R4, A7s3, FX3) video capabilities (cuz let’s face it no one uses these cameras for external-raw on serious projects). At that price, this camera is a real tool that actually gets the job done and gets you the paycheck, everything else is for youtube tech reviewers, hobbyists and collectors.Many criticize sony for saving on some features such as custom luts, heavy codecs, and monitoring capabilities, I think the situation here is similar to what happens in the world of mobile phones – iPhone just works despite all of its limitations, and Android manufacturers just throw more features and hardware to make a good impression.As for this particular camera, it’s like a sequel to Avatar… after A73 everyone expected it to be better in every regard, and that’s exactly what Sony did. Its 10bit, its ALL-INTRA, its got h265 codec, its got the best eye tracking AF in the industry, its got slog3 and scinetone. There’s just not much room to improve to impress customers anymore!I see thermals on this camera are often criticized here. I tell you this; the only occasion where I had it overheating was a 6-hour straight interview, which we shot in one piece in 4K 10bit 422. It overheated 2 times that day. 6 hours! For run-and-gun type of shoots, it never overheats.Also a lot of negative comments from people who clearly have no idea how to use a professional camera. They complain about “sensor issues” and “bending” while they shoot with fluorescent light at 30fps and their shutter at 1/250, they complain about overheating without even checking the “High temperature” menu, they argue that a 33PM sensor should allow 60fps from the full size of the sensor…To all buyers I’d suggest taking it for what it is – $2500 FF camera, that does 33MP photos and 10 bit FF video in codecs comparable to prores all this with the industry’s leading autofocus capabilities.Amazing camera …as expected! Had to wait for my copy for 2 months after the preorder upon release though.
ERWIN RAFOLS GARCIA –
Maquina e muito bom! e de qualidade!!
Quality Assurance Man –
A disappointed Canon user I have now moved into the Sony Camp to take advantages of third party Lens, which were blocked by Canon. The Good thing with the Sony is, I can attach all my Canon EF & EF-S Glass to the Sony with “Viltrox Mount Adaptor” to Sony e mount. Most of the Canon Lenses worked just fine. The 50 f1.2 EF Lens, that one had to be manually focused in stills and in Video mode, exposure was fine.
JS Photography –
A bit of context. I own a Sony A7RV and needed a spare camera to do paid work (portraits, Passport Photos, venues etc.), and this one checked all the boxes for my needs.The 33mp is more than enough, but it also streamlines my workflow given there is less data in comparison to the 61mp A7RV.It does come with the two memory slots (albeit one being able to fit CF Express Type A, and the other for SD cards). Would of been nice to have both be CF Express dual slots, but I had got the Sony Tough UHS II card with no buffering issue (even on HI+ mode).The articulated screen in the back was the seller for me, as to not have it exposed to the elements when working outside and provide angles while shooting.The Auto Focus tracks great, providing a snappy lock on people and animals alike.Biggest take away is if you need to do some professional work within a reasonable cost, the A7IV fits that bill and you won’t be disappointed.